Brand Adverising Mood board & ideas developments.

26 Thursday Apr 2012

Posted by PERL ADDICTION in In Progress, Product Avertising

MOODBOARD some quick class research ideas:

Idea: My personal opinion COLA is unhealthy & low profile drink although their financial domination on the beverage market. I wanted to suggest something you wont need to hide away in any situations & events, something with more elegant audience…………..

As Ive learned from the Brand Museum some products could remain on market for centuries. I suppose partly because of their ingredients. So, keeping it in mind I ‘ve based soft drink design on well known domestic properties of cucumber. It helps to refresh, to chill and even drop the temperature.

Targeting Audience: young, stylish ladies who concerned about meal /drinks ingredients & health life style. The market may be limited by this, but there is an open option to produce Product N-2 with men in mind. Something like Chestnuts or Mint Cool version…. :)

TEXTURE IDEAS:

Light/Soft/ Elegant/Weightless/Net/Ready to wear idea/Cucumber team related collaborated with White & Green colors.

This slideshow requires JavaScript.

There are different layouts based on those ideas…..

can_CRISTAL+3D_2

for DEVELOPMENT DETAIL see : http://perladdiction.wordpress.com/2012/04/26/advertising-product-project/

ADVERTISMENT:

Advertising Brief

STAY FRESH. STAY COOL.

The campaign would be posted as an advert on YOU TUBE & other digital displays cross the London.

The sliced of cucumber resting on her skin spreading glowing freshness around. Your eyes slowly sliding up her hips, waist and shoulder just to discover the topless beautiful curves hidden under gloriously glowing lace of green slices……..

Although the juicy shimmer of them only multiplies a temptation of the young lady covered with layers her bright blue eyes are wide open & face is full of surprises….

You can feel her amusement although she is getting distance…. What was the reason of ‘’me time ‘’interruption?????

The boldly news appears on the screen: ‘’DON’T WEAR. BE AWARE.’’

Then the icy shiny can covered with cucumber lace lands spreading the flashes around.

STAY FRESH STAY COOL

MORE DETAILS: http://perladdiction.wordpress.com/2012/04/26/advertising-product-project/

Brand Advertising Research: http://perladdiction.wordpress.com/2012/04/10/brand-adverising-research/

Advertising Project in progress

26 Thursday Apr 2012

Posted by PERL ADDICTION in In Progress, Product Avertising

≈ 1 Comment

This slideshow requires JavaScript.

Design development process..

can_CRISTAL+3D_2design_a

can_CRISTAL+3D_2design _b

can_CRISTAL+3D copy

COOL_cann_design_3

…………………

Brand Adverising Research

10 Tuesday Apr 2012

Posted by PERL ADDICTION in Product Avertising, Research

≈ 1 Comment

In our compatible days the most important key of advertising marketing is to create a recognizable, tempting, irresistible, dynamic image that sells product with minimum words.

The image brings a maximum info; it could be LOGO meaning with collaborations of text. Unfinished sentenced…( you know what we mean….) that has a personal meaning, creates shearing atmosphere and involving customers into the process immediately. The photoshoped beauty is MAST HAVE element on advert which has proven itself as a successful selling technique to stay under “young forever” pressure of nowadays.

Sources for advertising :

INTERRACIAL: Radio/ TV / Commercial/ Cinema/Music Video/ TV-SHOPS/ Subtotals/Digital displays/Celebrity endorsement/ Animation /Video games/ Theme parks/Social networking websites/ Product websites/ e-web/ You tube/ Preview adverts/ Blog/Forum/ mail adverts & spam/Download extras.

EVENTS: Sport/ Charity/ Sponsorship/ Live auctions/ Summer & Rock Festivals/ Kids Entertaining/Talent competitions.

PUBLISHING: Billboards/ Posters/ Flayers/News latter/ Magazine/Newspaper/ Junk mail/Business cards/ Stickers/Packaging/Vouchers/Samples/Goody bags/Supplement products ( umbrellas, pencils) /Transport adverts/ Balloon/ Protector advert/

My advert concept based on those ideas :